Meta limits free Facebook Pages to two monthly hyperlinks

Meta now says Facebook Pages can post only two hyperlinks for free per month, and the change is drawing attention to how social media platforms handle links. Pages that want more can pay for a subscription. Meta One Advanced costs $49.99 per month and allows up to eight hyperlinks in posts or reels, while the Max plan costs $499 per month and allows unlimited hyperlinks.

The announcement is part of a broader pattern on social media, the report said. Social media sites do not love it when users leave. If you have used Instagram, it is not the easiest place to post links. Links often must go in bios or through a special button on Stories.

For Facebook Pages, the free allowance is two hyperlinks per month. The paid tiers aim to change that. The Meta One Advanced plan would allow eight hyperlinks in posts or reels. The Max plan would allow unlimited posts with hyperlinks.

Ashley Gullen, who runs a game design company, posted on Mastodon, a decentralized social media platform, that Facebook is achieving “absurd new heights of enshittification” in response to the news. The report said this is not totally unique. A Nieman Lab study found that posting links can hurt news publishers on X.

Why are companies doing this? Attention is money for social media sites, the report said. They want to keep users inside their walls. David Evans, managing director at BRG, a consulting firm, wrote that attention platforms use content to get consumers to spend time on the platform and sell marketers the ability to expose consumers to messages.

Meta has limited how many hyperlinks Facebook Pages can post through a subscription.
Source: NPR News.