Hundreds queue as new Lego store opens in Norwich
The Chantry Place shop opened at 09:00 GMT on Thursday, with the first person queueing from 04:00 GMT; the nearest official Lego Store had been in east London.
At a glance
- A new Lego store opened at Chantry Place on St Stephen's Street in Norwich at 09:00 GMT on Thursday.
- Hundreds of people queued for the opening, and the first person in line had been there since 04:00 GMT.
- Before the Norwich store opened, the nearest official Lego Store for many Norfolk shoppers was in Stratford, east London.
A new Lego store opened in Norwich, Norfolk, on Thursday morning, with hundreds of people queueing at the Chantry Place shopping centre on St Stephen's Street. Trading began at 09:00 GMT.
The first person in the queue had arrived at 04:00 GMT, five hours before the doors opened. Al, 23, was in the queue from 05:00 GMT. He told BBC Radio Norfolk that Norwich had wanted a store "for so long" and that the shop would draw customers from a large area. He added that he could not believe the city had not had one sooner.
Prior to the Norwich opening, shoppers in many parts of Norfolk had to go to Stratford, in east London, to reach the closest official Lego Store. The new outlet therefore gives local customers an official Lego shop closer to home.
Queue forms before sunrise
The opening drew a large crowd to the shopping centre. The queue started in the early hours, with the first arrival at 04:00 GMT. By the time the store opened at 09:00 GMT, hundreds of people were waiting to go inside.
Al, who was among the early arrivals, described the opening as something local Lego fans had wanted for a long time. He said it would draw people from a large area. The size of the queue and Al's comments pointed to local demand for an official Lego outlet in the area.
The store is based at Chantry Place on St Stephen's Street. The report did not include further details about the shop's size, product range or opening-day events.
Source: BBC Business.
Questions and answers
- When did the new Lego store open in Norwich?
- The store opened at 09:00 GMT on Thursday at Chantry Place shopping centre on St Stephen's Street in Norwich. Hundreds of people queued for the opening.
- Where is the new Lego store in Norwich?
- It is at Chantry Place shopping centre on St Stephen's Street. Before it opened, the nearest official Lego Store for many Norfolk shoppers was in Stratford, east London.
- Why were people queuing for the new Lego store in Norwich?
- Hundreds queued for the opening, with the first person arriving at 04:00 GMT. Al, 23, told BBC Radio Norfolk that people had wanted a store locally for a long time and that it would draw shoppers from a large area.
